This week begins with brainstorming potential clients for an infographic. Infographics are definitely an effective method to efficiently get data or marketing across to the reader. After giving it some thought, I figured out three clients that I would enjoy making an infographic for: Yoobi, the EPA, and IMAN Chicago.
Yoobi is an amazing company that sells colorful school supplies. The name YooBi means "one for you, and one for me" which pretty much sums up the company mission. For every item sold, Yoobi donates an item to a classroom in the US. I have a few Yoobi highlighters and pens I bought (and love) from Target a while back. However, I only recently realized the company has this charitable side. Therefore, I would really enjoy making the company an infographic that would help them better market their products. This way, customers can better understand how Yoobi provides something more meaningful than just supplies.
The next group I would like to advertise for is the EPA. The Environmental Protective Agency is currently being largely defunded. In addition, the head of the current EPA is not someone who believes in climate change. I would like to help scientists and the department of government out in creating infographics using raw, nonpartisan data from around the world. I'd like to make them simple and straightforward enough to get the message across to the congress (and all our citizens). Hopefully, then there can be no disputes in the unfortunately controversial subject.
Lastly, I think it would be helpful to make an infographic for IMAN Chicago. The Intercity Muslim Action Network is a nonprofit organization that is based in the south side of Chicago. This organization focuses on community, the arts, and activism. I currently am volunteering with IMAN in a larger campaign to address the food desert the south side is currently in. There is little to no access to fresh produce or substantial groceries. IMAN is working with the corner stores within the south side to bring produce and healthy items into the community. I would like to put the data we collect into an infographic. I think many types of people can benefit from this. This can be a method of advertisement to garner more volunteers and outside donations. Additionally, this data will serve as a means to bring more corner stores into the initiative and possible support from the local city and town government.
Below is my Hubspot inforgraphic pdf file:
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