Cryptobloc

Cryptobloc is a startup that wants to utilize blockchain technology to make trading easy and accessible. The site sums up Cryptobloc in their vision statement:

"To provide an open source, decentralized, social trading and investment platform that has an integrated marketplace where plugins such as financial indicators, trading strategies, exchanges, wallets, etc can be offered underpaid or free licenses and installed right from the app itself." 

The site www.cryptobloc.io is clearly new and largely underdeveloped. The site provides the premise of the tool but provides no means to engage with it. It feels like the site is more of an idea than a tangible, active company. Even in the early stages, it is vital to include some means of connection so that people who happened to reach the site can remain interested. In addition, while the buzz of bitcoin and blockchain remain, it is important to maximize on the opportunity to reel in potential customers.

An immediate plan for Cryptobloc, as a startup, would be to gain prospects. The best line of action for the company is to attach social media platforms to the site. This way as the company develops and expands, interested users can follow along.  There is a "news" tab on the site but access is allowed only with signups to the newsletter. Instead, the company should write and share news via Blogger or WordPress. It would also be interesting and serve as a source of legitimacy if the creators or employees wrote published articles on different journalism sites like Washinton Post or the Entrepreneur. Posting to sites like will also attract new target users and customers.

The company should create a twitter account first and foremost. Twitter would be best to engage people interested in Cyptobloc's platform and mission. Twitter works best for instant news sharing and quickly developing and changing topics like blockchain. The company should engage with leaders in the field in order to gain greater exposure.  Facebook will be the best site to utilize for paid marketing. Not only is Facebook proven for better monetary ROI but also because Cryptobloc may just find a large portion of its target on Facebook. It is true that Facebook is leaning towards an older audience, which is why the startup's desire for ease and access to trading will appeal to them. The company should post app tutorials and photos of the company here as well. In addition, creating a company profile on LinkedIn is a great place to attract serious customers because of the mature environment it creates.