Remarketing

Hello there! Have you ever visited a shopping site, and saw that site's ad on the banner of a Youtube video later that day? It can be a bit freaky as to how the internet knows and tracks what sites you visit. This technique is called remarketing and it is quite effective. Instead of advertising to people that may or not be interested in the content a company provides, it makes more sense to advertise to people that have shown previous interest. This way a company can more precisely capture their target market and spend advertising money on quality clicks. Here are some tips to improve remarketing campaigns:

• Always utilize dynamic remarketing, instead of static remarketing. Dynamic remarketing is known to provide more conversions over time. Dynamic remarketing is more personal because it provided personalized product information to the viewer and thus is more effective, even if these ads take longer to set up.
• Youtube. Youtube is a great platform for remarketing ads. Youtube has a wide audience so it is easy to find the appropriate target market. Also, Youtube ads are easy to set up and if clicked to skip, the impression is not to be paid for!
• Be sure to use Google Analytics to view remarketing lists. You can create remarketing lists with most metrics. For example, shoe shoppers that visited your site in the past 30 days. AdWords will automatically create identical lists like these that allow you to target different audiences. 
• Lastly, it is a good idea to use email lists to create remarketing lists. People that signed up for promotional emails are a great place to advertise to. This is because not only did they just visit the site, but they are also very interested in the products offered. You use Google URL Builder to set up this list.