AdWords Mistakes

 Now that we know basics about how to use AdWords, it is equally important to know how to not use it. Misusing AdWords can be the reason why some campaigns are not successful. Here are some common mistakes that can hinder an AdWords campaign:

• Not using the same keywords in your actual ad. This may seem redundant, but it is sure to get clicks. As simple as it seems, people do like to see what they search in an ad.
• Not utilizing the experiments feature. This feature allows you to run possible scenarios to test out an ad before going live. Running experiments can test aspects like bids and landing pages. You can isolate variables and track changes to determine choices. Ultimately, it saves a ton of money by helping you make a better decision.
• Not using ad extensions (or having extensions that do not work). Ad extensions attract clicks from users and encourages action. Failure to use them could be a serious reason as to why clicks are low.
• Having no negative keywords. Negative keywords are super important because they help you attract the right target market. This way, you avoid paying for clicks from people who were never interested in the first place. Negative keywords help the quality and accuracy of the ad. 
• Lack of a good bidding strategy. It is especially important to understand bids and how they work in the industry your ads are in. Also, important to take into consideration the ROI when setting up high bids - as required in come competitive industries. 

Below are some other examples of mistakes to avoid: