Social Media

Today, social media has been revolutionary in shifting the way people view the world. The world has become a smaller place with trends, ideas, products, movements, and news being constantly exchanged effortlessly through the world. For the business world, this platform is an incredible way to connect to and access all stakeholders. Social media is powerful to companies because at its core is relationship building. People can now have genuine interactions with brands that they are personally interested in. When companies respond to user outreach, it shows that a consumer's voice is not only being heard but also being listened to. 

Of course, social media has plenty of other perks. At a baseline, it is a free tool that can be utilized to whatever strength required. Social media drives traffic to sites, creates brand recognition, builds brand loyalty, and ultimately increases sales. Sites like Twitter, Snapchat, Facebook, and Instagram are leading the industry. It is vital that any company that would like to stay relevant and connect with their target audience understand social media and how to market through it. Here is a new infographic from Hootsuite with some 2017 statistics.