Facebook Pages

According to Facebook's 2017-Quarter 4 report, there are currently 2.13 billion active Facebook users worldwide. Naturally, this means that Facebook is the perfect place for business to gain traction. Today, Facebook pages are typical for companies, non-profits, and events. These pages are essentially like free, internal websites for any topic. Now, Facebook "Boosts" allow for paid exposure, which is essentially another way  to market content. As stated in Introduction to Social Media Marketing, "focus on content and not the channel". This recommendation is important because no matter the medium that is used, success ultimately boils down to adequately understanding the audience and providing them with relevant, engaging content.

Here are some tried tips for a successful Facebook page:

• When making a page, be sure to edit the URL so that it is simple and memorable. To do this go to settings --> page info --> change the Facebook Web Address. This lets people easily find and remember the page. 
• Create milestones. These appear in the status update box and allow companies to show off accomplishments, product launches, or growth goals. This provides a sense of legitimacy and positive reactions with onlookers. 
• Link Instagram and Facebook in order to provide higher quality visual content to a larger audience. Photos speak louder than words. Therefore, adding quality photos to posts will enhance engagement.  Adding an infographic or flyer is far more effective than a lump of words. 
• Interact with followers. This can be done through polls. Adding polls and receiving feedback can aid in decision making by letting you know your target market's preferences. For instance, before launching a soap collection, a poll can be made for people to pick their favorite scents. A poll like this can determine which scents will sell successfully while increasing customer engagement and loyalty. 
• Test posts during different times in the day to see when the most traction occurs. Companies with older target markets may see more tracking during the afternoon, and target markets with younger audiences may see traction at night. This tactic requires trial and error and can effectively lead to a wider reach.

Here's a brief, helpful Facebook infographic from 99designs: