Link Click Ads: These ads are by far the most common and are effective in gaining likes. They typically contain a headline, 90 character ad copy text, and an image. Link click ads, like the name suggests, point to a landing page on a website or blog. These ads have the farthest reach including the right column, Instagram, mobile, and desktop newsfeed platforms.
Video Ads: These ads are essentially like link click ads except they feature a video. These videos can be continuously looping. The best performing ads, however, are typically short at 15-20 seconds long.
Boosted Page Posts: All posts made on a Facebook page can be boosted for around $5. Posts can have unlimited ad copy texts and will read "sponsored" at the top when they appear in users feeds. This is a newer go-to-method because target markets and bidding amounts can be customized.
Carousel Ads: This type of ad displays rotating images (up to 10) and an ad copy text of 90 characters. This ad is super helpful when trying to promote multiple products at one time. For instance, a new line of summer clothing can be advertised perfectly with this method.
Dynamic Product Ads: These ads essentially focus on remarketing. They heavily target users based on previous websites visited and actions. These ads require a product catalog and Facebook does the remarketing automatically.
Lead Ads: Allow users to download an ebook or sign up for an email without leaving Facebook. This is perfect for gaining and attracting new users.
Collection Ads: These ads allow for quick, immersive mobile shopping experience because they directly display products/ apparel from a website. These ads are very limited in characters and only visible on mobile devices.
For more ads types and information on Facebook marketing, I highly recommend checking out this guide: https://adespresso.com/guides/facebook-ads-beginner/
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