Hello Everyone! Today, I am going to take it back and discuss why investing in AdWords is a good idea. After doing some research, I came across this blog post, that really summarizes the benefits accurately. Adwords is important because they help small and large companies around the world gain exposure on the internet. This exposure is basically marketing to consumers surfing the web or looking to meet specific needs. In an age where the internet is the most formidable platform in the marketing industry, it is extremely important to understand search engines and how to market through them. Today, this is the easiest and most direct way to consumers. That being said, these are a few reasons why Google AdWords is specifically a great starting point:
1. AdWords is budget friendly. Smaller companies that are willing to spend less on advertising can do so, while larger companies can spend more and have more campaigns. In this way, AdWords is easily scalable to fit the needs of each company.
2. Adwords is highly trackable. Google tracks all the data from campaigns and this allows constant improvement in advertising. Traditional methods like commercials are less measurable and thus lead to difficult-to-understand results.3. AdWords is faster and easier than search engine optimization, another search engine technique. This is because AdWords is easier to learn and results are near immediate. SEO works to garner search results organically, while SEM is more of paid advertisement.
The image below summarises the benefits of AdWords or PPC, pay-per-click over other methods.
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