The Adwords Certification is a great skill to list on a resume or LinkedIn page, as search engine marketing skills are increasingly in demand with employers. The certification consists of passing two, 100 question, exams. The first being the Adwords Fundamentals and the second can be chosen from Search, Display, Video, Shopping, or Mobile Advertising. Passing the tests requires some dedication and time, but it is definitelyy worth it!
The first step is to become partners with Google. Thereafter, on the side panel under "certifications", click Adwords. All six exams are located on this page and can be taken at any time. There are study guides for all the exams as well. However, personally, the greatest tool to passing these exams is to take the Adversting Online Course. These courses are new additions to Google's study kit. The lessons are fun, colorful, and interactive. They actually make studying extremely engaging. Each lesson is about 5-10 minutes long and involves review questions at the end to test what you have learned. To access these courses, first, choose the exam you are looking to take. Then under the "Study for this exam" heading and before the actual study guide is a bolded link, like so:
I've taken a screenshot of the lesson entitled, "Drive results with the Display Network". This lesson takes about 6 minutes to complete. Like other lessons, it involves a brief introduction, lesson, checkpoint, "make it stick" review questions and a recap at the end. This reiteration of the material helps me understand and retain the information. Here is a portion of the lesson:
As you can see, Google has tried to make the course as interactive as possible. In total every course has under 20 of such lessons. There is also a practice test that can be taken to ensure readiness for the actual- full-length exam.
From personal experience, I would recommend completing 3 of such lessons a day. The lessons that are harder to understand, should be supplemented by reading over the corresponding study guide. With this method, preparing for and then passing 2 of the AdWord certification exams will take 2 weeks. This is a great way to studying without pressure, time consumption, and cramming.
From personal experience, I would recommend completing 3 of such lessons a day. The lessons that are harder to understand, should be supplemented by reading over the corresponding study guide. With this method, preparing for and then passing 2 of the AdWord certification exams will take 2 weeks. This is a great way to studying without pressure, time consumption, and cramming.
I wish anyone who seeks to become certified, good luck! You can do it!
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