Hello Readers! Today, I created my first Adwords ad. The process was easier than I expected and essentially involves inputting company information, product type, and goal. The ad itself is simple enough although it does require some thought. To begin, I first had to create a campaign and specify the goal. In my case, site visits. The ad I generated involves a faux company I made up called SupriseBox. The company's "mission" is to allow busy people to send quick, customizable, pre-wrapped gifts to whoever they would like. This product is perfect for people with little time, no idea what to give, or for around the Holiday season when shopping can become difficult. The description provided briefly explains this idea. The screenshot below provides the gist of the ad I made:
When creating an ad, there are three primary headings: The company name, descriptor, additional details. Another line, with additional information called callouts, may also be added. Callouts are especially important because they highlight what a company has to offer as well as provide more room to communicate to consumers. By doing this, readers will be more likely to click the ad and thus generate website visits. I chose to write "Free Shipping" and "24/7 Service" to show company services that are likely to appeal to the target market of SupriseBox. I also included "Buy One, Give One" because it is one of the goals of the company: social entrepreneurship. In addition, this phrase can be used as a marketing tactic since generosity is typical during the Holiday season. Callouts are considered ad extensions and do not cost an additional fee. It is important to note that because it is an extension, callouts may not always appear. Therefore, all vital information should be left on the description line. It takes about 24 hours for Ad Words to review and approve the ad. Here is how the ad I created will look on a consumer's mobile device once it is approved:
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