Display Network
Have you ever seen ads on the side and upper panels of a website you were surfing? Do they sometimes reflect the website you were just for a while before? This marketing technique is apart of Google's Display Network that I will be elaborating on this week. The display network is essentially over a million apps, videos, websites, and blogs that display AdWords ads. Here are some larger companies that are part of the display network. If surfing on these sites, ads are sure to be seen.
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aking an AdWords ad for its display network is not too different from the search engine advertising. You can use the same keywords used in a search network ad for the display network. So for example, you have a vegan food line and you notice your audience often searches for vegan recipes. Vegan recipes would be a good keyword to trigger your ad on the display network. In addition to keywords, you can choose topics that if related to a website or video, the ad will appear. For example, if you choose healthy recipes or fitness videos then your vegan food line ad will play before videos of this topic. The goal of display network campaigns is usually for brand exposure as well as clicks. Below is a common example of how the display network looks on host websites. This dynamic is a win-win situation because host websites get paid for letting AdWords ad appear, and the companies displaying the ads get an advertisement space.
Have you ever seen ads on the side and upper panels of a website you were surfing? Do they sometimes reflect the website you were just for a while before? This marketing technique is apart of Google's Display Network that I will be elaborating on this week. The display network is essentially over a million apps, videos, websites, and blogs that display AdWords ads. Here are some larger companies that are part of the display network. If surfing on these sites, ads are sure to be seen.
Making an AdWords ad for its display network is not too different from the search engine advertising. You can use the same keywords used in a search network ad for the display network. So for example, you have a vegan food line and you notice your audience often searches for vegan recipes. Vegan recipes would be a good keyword to trigger your ad on the display network. In addition to keywords, you can choose topics that if related to a website or video, the ad will appear. For example, if you choose healthy recipes or fitness videos then your vegan food line ad will play before videos of this topic. The goal of display network campaigns is usually for brand exposure as well as clicks. Below is a common example of how the display network looks on host websites. This dynamic is a win-win situation because host websites get paid for letting AdWords ad appear, and the companies displaying the ads get an advertisement space.
Cara kerja Google Display Network melibatkan partisipasi dalam jaringan luas, pemilihan target audiens yang tepat, penggunaan kata kunci, pilihan format iklan yang beragam, penempatan iklan yang strategis, dan pengaturan penawaran yang optimal.
ReplyDeleteDengan tips mengoptimalkan Google Display Network memerlukan perencanaan dan eksekusi yang hati-hati. Dengan memahami tujuan, melakukan segmentasi audiens yang tepat, memanfaatkan remarketing, dan mengoptimalkan format iklan, Anda dapat meningkatkan efektivitas kampanye iklan Anda secara signifikan.
Dengan memanfaatkan Google Display Network, bisnis dapat memperluas jangkauan, meningkatkan visibilitas, dan mencapai audiens target dengan cara yang lebih efektif.