Campaign Strategies

Hi Again! This post is dedicated to AdWord Campaigns. The first step to running a successful campaign is to understand the goal of the campaign. One campaign may be to increase the click-through-rate and another may be garner brand exposure. All campaigns are made of ad groups. It is a good practice for each of these ad groups to contains 4-5 ads. Each group representing a specific theme. Thereafter, after a while of trial, ads that do not perform as well can be improved or paused. Once you have tried to create a campaign you can reach out to AdWords for some general advice, using Adwords Support. It is possible to call, chat, and email a representative. This is helpful because you may be able to learn something new or gain a few new suggestions. There is always room for improvement.

After a campaign has run, Google will begin to offer suggestions, many keywords related. It will scan the landing page, and find many applicable keywords that can be utilized. Another option is the "Opportunities" tab. This is where AdWords provides suggestions for the campaign not only involving keywords but also for ad groups. For instance, an opportunity may say, "Create 2 ad groups from found keywords in beachwear". There is an option to view or apply the opportunity. It is wiser to view the suggestion and change it as needed before applying it to the campaign. This is neat because Google is able to think of relevant ad groups that one may not have thought of. Here is a general breakdown of a campaign.

Using the www.rgbexchange.org/ site, I created a search network campaign for the homepage. Below is one of the ads I made under the ad group: Green Exchange (the theme I chose).